• Trackers collect information about your online habits and preferences to understand your behavior and push relevant ads.
  • Go to Settings > Safari > turn on Prevent Cross Site Tracking.
  • Additionally, tap on Hide IP Address and select the option to hide it from trackers.

What Is Cross-Site Tracking on iPhone?

What’s worse are third-party trackers. They are placed by websites that you have not visited in the first place. They usually originate through ad networks, for which you have not provided consent to share information. But there’s a way to stop them.

How to Turn Off Cross-Site Tracking on iPhone

Step 1: Open the Settings app > go to Safari > toggle on Prevent Cross-Site Tracking under Privacy & Security.

Open Safari - 1

Step 2: Additionally, select the Hide IP Address option. Now, choose From Trackers .

Select Hide IP Address - 2

Other Privacy Options for Safe Browsing on iPhone

While enabling Prevent Cross-Site Tracking protects you from trackers, other settings can further extend your privacy and help you browse safely and privately in Safari.

As you might have noticed, when turning on cross-site protection, there are other privacy settings below it that we recommend utilizing. Here’s what each option means and why you should enable it.

  • Fraudulent Website Warning : This feature provides a flag and warns you if you are trying to access a site with malicious content and elements.
  • Privacy Preserving Ad Measurement: Enabling this feature will allow advertisers to measure the effectiveness of their ads on websites without compromising the user’s privacy.
  • Check for Apple Pay: We recommend turning off this option. Once turned off, websites you open in Safari cannot check if you are using Apple Pay .
Other-Privacy-Settings - 3

Was this helpful?