• Creating a LinkedIn newsletter requires no design skills.

  • Only some LinkedIn members can create a newsletter.

  • You can create your first LinkedIn newsletter in a few simple clicks.

  • Audience base. Your page must have over 150 followers and/or connections.

  • Content. Only pages that share original content on LinkedIn will be able to create newsletters. This content includes regular posts, images, videos, and articles.

  • Compliance. LinkedIn requires your page to follow the platform’s Professional Community Policies to publish a newsletter – now and in the past. Only pages with a good standing record will receive access to this handy feature.

Step 1: Click on the house icon at the top of your screen. This will take you to the LinkedIn homepage.

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Step 2: Select the “Write article” option below the “Start a post” text box. If you run a LinkedIn page, you’ll also be promoted to choose the account you want to publish from.

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Step 3: Go to “Manage” in the top-right corner of the “Publish new article” window.

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Step 5: Once you’re satisfied with how everything reads – and looks – click on the “Done” button in the bottom-right corner.

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  • Stay consistent
  • Share only valuable content
  • Introduce search engine optimization (SEO) practices
  • Use smart calls to action (CTAs)

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